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Voices Heard Media, Inc. |
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The new paradigm of consumers 'pulling' or creating their own content is no more evident than in the sports, entertainment and news industries, where fans have an insatiable appetite to interact with their beloved athletes, teams, celebrities and TV personalities. The problem facing these industries is that their traditional content distribution tools (TV, radio, newspaper, etc.) are designed to ‘communicate to’ and not ‘connect with’ their customers. As a result, advertising dollars steadily are moving away from traditional media and moving into interactive media (ie, Internet). Voices Heard Media enables content publishers to engage and ‘connect with’ their consumers/fans, whether watching TV, listening to the radio, surfing the web, or connecting via a cell phone. VHM’s intitial product - the Fan’s Press Pass™ - allows thousands of simultaneous users to interact with a single personality and, conversely, allows a single person to interact with thousands of people in a genuine, yet automated, way. For its customers, the VHM products become the engine for creating, distributing and sharing user-generated content – content that is inexpensive, sticky, and easily monetized. The business model is simple - the customer is committed to distributing, promoting and aquiring users for VHM's products because it drives incremental advertising revenues, which VHM shares in.
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MechanixLoop |
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MechanixLoop addresses two key pain points in the $260B automotive repair market. First, consumers have an inherent distrust of mechanics and auto repair centers. Second, automotive repair centers tend to inadvertently waste the majority of their precious local advertising dollars, and have little-to-no ability to track actual ROI on those investments.
MechanixLoop has created the first industry specific Pay Per Lead marketing system that solves these problems by giving consumers deep insights into the reputation of repair centers, while simultaneously giving repair centers online reputation management tools allowing them to drive more business from online traffic with exact real time tracking of marketing ROI, and a pay per lead marketing solution.
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Enjoy reading your favorite blogs on innovation and venture
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